Featured Contributor: Mission Savvy

Mission Savvy pairs eco-fashion designs with pressing issues in animal welfare; through consumer activism, fashion is a campaign for animal protection worldwide.

collections are adventurous and chic. It is important to us that clients feel comfortable in their clothes and confident as worldly advocates. As a company, we maintain a commitment to sustainable production, free from poor labor laws and environmentally detrimental activities. Each of the five collections are designed to represent different issues in animal welfare through design where 5% of profits go to animal protection projects around the world.

they believe that as long as we make choices daily we might as well begin making better choices. All creatures are deserving of a life free of pain and suffering. It is our commitment to educating with honesty the truth behind the dark issues in animal welfare.

story In early 2008, Mission Savvy founder Jennifer Miller picked up her journal and began writing. Years of campaigning and documenting careless acts of animal neglect left her drained without much faith in the good of humanity. Jennifer’s journal exploded with scribbled notes, reflections on her travels and solutions for change. That day, in particular, she imagined a “what if” scenario where animal protection became part of mainstream lifestyles and everyday thinking. She explored the consequence of bringing these rather dark issues into the world; creatively, passively, kindly. Over the next several months her brainstorming amounted into the foundation of what Mission Savvy is today; a career, a promise and an avenue for creating passionate leaders.

Mission Savvy received it’s trademarked name in the Fall of 2009. 5% of profits generated by sales from Mission Savvy clothing collections are donated to a select group of animal welfare and conservation groups who work on the front lines of tough issues. Mission Savvy headquarters are located in Jennifer’s hometown of Charleston, West Virginia – a state that seeks to bring in “green” jobs while continuing to confront mountaintop removal as an unsustainable practice. Jennifer shares her home with two rescued parrots, Malcolm and Roxy, who both survived a dark journey through wildlife trade